ABOUT ME
design leader - performance x lifestyle
I’m a design leader with 15+ years of experience shaping performance-driven apparel in the women’s active and outdoor space. My work sits at the intersection of function and style—grounded in the belief that great design solves real problems while still feeling modern, relevant, and considered.
What i do.
Currently, I lead design at Title Nine, where I drive the development of purpose-built collections across training, trail, travel, and swim. I define seasonal concepts and big ideas that anchor the line—ensuring every product delivers on performance while contributing to a cohesive, compelling assortment.
I work cross-functionally across merchandising, development, technical design, and marketing to translate vision into product—balancing innovation, functionality, and commercial clarity.
How i think.
My approach blends market insight, trend forecasting, and a deep understanding of materials and construction. I’m particularly focused on versatility—designing product that moves seamlessly across environments without compromising technical integrity.
From fabric to final outfitting, every decision is intentional:
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Performance where it matters
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Simplicity where it counts
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A strong, modern trend point of view throughout
Leadership & Impact.
Beyond product, I care deeply about how teams work together. I’ve introduced new tools and processes to improve clarity and alignment—from assortment visualization to more structured design workflows.
I believe strong product comes from:
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Clear vision
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Shared understanding
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High creative standards
What i Value.
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Clear creative direction that connects product, brand, and business
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Turning complexity into clarity—from big ideas to actionable design
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Purposeful innovation rooted in real user needs
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Cohesive & balanced architectural assortments across product, color, and fabric systems
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Collaborative teams with a shared point of view
I’m most inspired by brands that push performance forward—where innovation, athlete insight, and design come together to create something truly differentiated.
That perspective is grounded in personal time spent outside—camping, cooking in the wild, and trail running—where I recharge and find ongoing inspiration for how I approach product and design.
